Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. Ad Choices, Here's Everything Coming to Netflix in April, The Lacoste and Netflix Collab Reimagines the Iconic Crocodile. Louis Vuittons best-performing post on its social channels for Mens Fashion Week in Paris for AW21 featured BTS, generating $436,000 in media impact value, according to Launchmetrics. CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. "South Korean band BTS are Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. 2023 The Hollywood Reporter, LLC. "There are some things that are aspirational and then there are some things that are just completely out of your orbit. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. Let us slide into your DMs. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. Not only is there her willingness to push the boundaries with fashion off the courtjust take her collaboration with the Japanese label ADEAM at New York Fashion Week last springbut also her use of style to embrace and celebrate her heritage, paying tribute to her Haitian roots by wearing everything from kente head wraps to Kerby Jean-Raymonds Pyer Moss. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. The news comes three months after BTS helped drive millions of views The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. We are excited for our upcoming projects with Virgil Abloh," they shared. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Unlike decades past, more ambassadors will co-create with their brand partners, he believes. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. Rolling Stone is a part of Penske Media Corporation. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. Celebrating the debut of the new Vans Knu Skool silhouette. As part of louis vuitton brand ambassador list the Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. Thats much less likely to be the case when people think about ambassadors because often theyre already multimillionaires. The 36 Ad Choices. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! "I can't wait to share all the very exciting projects we are working on," the designer added. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Giving them another photograph is not entertaining.. Zendaya Fronted Her First-Ever Louis Vuitton Campaign Mert Alas And Marcus Piggot Zendaya is the newest Louis Vuitton H ouse Ambassador. BTS doesnt need this partnership with Louis Vuitton, says Watson. The shocking news comes only 2 months after the show's premiere. Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Sign up for the Teen Vogue daily email. BTS has joined Louis Vuitton as global brand ambassadors. If I buy something I want it to really last me. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. Its exactly like a global ambassador Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire This campaign marks the first time that the brands miniature Capucines BB is pictured in an advertisement for the bag, which comes in models of various sizes. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. All rights reserved. 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From New York to Paris, in-person fashion shows are back. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. The Maisons latest touchdown in Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. At best, people were scared, sad, and exhausted. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. She joins Zendaya, Hoyeon, & J-hope in the list! Un post condiviso da Louis Vuitton (@louisvuitton). How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. Not all marketers are convinced though. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. Things were bleak in August 2020. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. My association with Louis Vuitton is the latter. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. Tune in below to see what Louis Vuitton has in store when its pre-fall 2023 fashion show goes live on Saturday, April 29, at 7 pm (Singapore time). Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. The 16-year-olds appointment as Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. = GORGEOUS" one fan wrote in the comment section. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Her career and convictions are inspiring. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. Prada Ambassador Throughout the Kusama-inspired collection, there are colorful faces, flowers, infinity dots and nets and more. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. See here for a complete list of exchanges and delays. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes. Send us a tip using our anonymous form. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. ", Though India has not been a traditional target for the luxury sector, the. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Brands want to work with more than just a face. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion All quotes delayed a minimum of 15 minutes. Working with someone like that in South America or Spain makes complete sense.. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. While a third person wrote, "OUR 7 KINGS ". Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. It can be risky to put all your eggs into one or two baskets. Zendaya is the newest Louis Vuitton H ouse Ambassador. She joins Zendaya, Hoyeon, & J-hope in the list! Virtual idols may also be on the cards, says Booker. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) The partnership comes just days after BTS inked another major deal with none other than McDonald's. Fees for talent could well skyrocket, predicts NYUs Watson. Discover more via link in bio. Her trajectory as an up-and-coming style star has been thrilling to watch as well. See here for a complete list of exchanges and delays. Please see our privacy policy for more information. The 36-year-old Bollywood star's role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots. Its exactly like a global ambassador The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. For the brands spring 2021 campaign, shot by creative director Who is the brand ambassador of Dubai? Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. 2023 Rolling Stone, LLC. To revist this article, visit My Profile, then View saved stories. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. House Ambassador is highest title at Louis Vuitton btw!! Louis Vuitton has been drumming up plenty of The world was in one of the thickest, hardest stretches of the COVID pandemic. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants..
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