mush oatmeal founder died

MUSH is now available in more than 3,500 retailers nationwide. A rolled oat that is soaked in house-made almond milk, the panel eventually opens the packaging to give it a try. Find MUSH online or at your local grocery store in the refrigerated section near the yogurt items. Well+Good decodes and demystifies what it means to live a well life, inside and out. They currently have their market on Amazon and will increase their valuation more and more with upcoming years. Copyright 2022 Wealthy Byte. Mush can solve the problems of finding a healthy breakfast in this busy world and will promote digestion and weight loss. Mush Oatmeal is a ready-to-eat product that does not require cooking. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cuban's offer. Save my name, email, and website in this browser for the next time I comment. Robert didnt have much interest in the food industry so he went out. In a recent interview with Kat, she revealed that the biggest testament is the thousands of emails that have come pouring in. It is completely healthy and can be followed up for daily routine. Seconds later, Mark expresses that he disagrees. Robert cited that he had no interest in the food industry, while Lori exited, citing Rohans expertise in the food sector. Ready to pioneer a better way than sugary, processed and artificial. While he compliments them on the price margin, he notes that their price point is out of whack.. Asked what their decision will be, Kat thanks all of them for their offers before deciding to go with Mark. Do tell us all your thoughts in the comments section below, we look forward to reading all the comments in the section below. With that said, it would appear that the company is quick to address any issues that customers may have on the site. Mush is an oatmeal product that is healthy, nutritious, and contains beta-glucan fiber. They started presenting in the farmer market to collect feedback about taste, digestion, nutrition, and healthy living. The founders of Mush are Kat Thomas and Ashley Thompson. Just as . What is Growth Hacking and how does it work? MUSH. [Updated]. MUSH founders Katherine Thomas and Ashley Thompson met while working in finance and soon bonded over their love of health food. Since appearing on Shark Tank, Mush has continued to expand its product line and distribution and has become a popular breakfast option for health-conscious consumers. Mush oatmeal is soaked full night into dairy-free milk which improves and increases the nutrition absorption power and cuts down the starch for proper digestion of the food. Apr 25, 2022, 09:30 ET. This article "MUSH (Overnight Oats)" is from Wikipedia. Cuban not only provided the pair with a generous investment, he also shared his wisdom and provided guidance. Katherine (Kat) Thomas graduated from Duke in 2012 as a double major in Russian and International Comparative Studies with a certificate in Markets and Management Studies. What is the Availability Heuristic and how does it impacts your business? Next, the panel tries the dark cocoa flavour, which Kat explains, is made out of organic cocoa powder. Sarah Oliver Handbags: What Happened After Shark Tank? Due to the perishable nature of the product, we do not accept returns. After acquiring their proposal on the Shark Tank platform, Mushs sales figures rose significantly, scaling new heights in orders. [2] The product is sold in a single-serving 6 ounce container with a spoon under the lid. MUSH is refrigerated and ready to enjoy as a healthy breakfast or protein-packed snack. Although beginning her career in the finance industry as a trade analyst, Ashley consistently looked for alternatives for nutritious food items. This special fiber works with the rest of these nutrients to keep you full for a longer amount of time. Since then, the company has secured additional funding from Peter Rahal, co-founder of RXBar and leader in the consumer packaged goods space. A healthy snack, Mushs overnight oats are not only soaked in handcrafted mylk (that is, milk made from nuts such as almonds and cashews) but are loaded with fruits and other superfoods. Preservatives and sugar-free, the on-the-go oatmeal breast fast soon began to make its way into the farmers markets in the San Diego area. Thompson said the ultimate goal is to help provide more healthy (and convenient) meal choices for people, and oatmeal piggybacks off a staple in the American dietcerealand offers unparalleled accessibility for as many Americans as possible.. Mark intervened, citing that Mush offered superior quality and convenience over other food products, and the retail price was justifiable. We encourage you toenjoy your MUSH cold. Even the instant oatmeal packets contained a whopping 20 grams of sugar. Upon graduation she moved overseas to London to join the Securities Division of Goldman Sachs International as an algorithmic trader of European Equities. Mush is a healthy oatmeal product containing beta-glucan fiber that improves cholesterol reduction and insulin resistance. Throwing out a random idea, Rohan suggests that they might be packing too much product in one container. MUSH oats are designed to be enjoyed at any time of the day you're looking for a boost of flavor and nutrients, but it's especially great for breakfast and post-workout since it offers lots of fiber and protein to fill you up. Continue with Recommended Cookies. According to the post and the MUSH site, this wholesome product contains "no artificial anything" and is gluten-free, dairy-free, sugar-free, and vegan. They went into the Tank seeking an investment. Head out and grab some of these awesome oats before MUSH disappears from shelves! Take it day by day. While our editors independently select these products, making a purchase through our links may earn Well+Good a commission. After gathering positive feedback on their product from the farmer market, the duo head to the famed Shark Tank platform to pitch their business plan and hook one shark on board. Gluten & Dairy Free. This positive feedback propelled Ashley and Kats idea to launch Mush, which catered to the needs of millions of users who wanted a healthy and delicious meal. All six flavors (and exciting limited edition flavor drops like Carrot Cake and Peaches & Cream to keep you on your toes) are well-rounded and can stand alone as a meal (if you want it to) without requiring a trip to the grocery store for fruit or chocolate to add. Our Story Start even if you don't know how. The duo entered the Shark Tank platform with a proposal seeking $300,000 for 10% as they wanted to grow their retail business. And look: Ive tried meal prep. Ashley Thompson is the founder and CEO of MUSH. BUT COOLER. It's one of my favorite Shark Tank companies of all time., Do Not Sell or Share My Personal Information. The duo then distributed samples to the sharks and proceeded with their yearly sales report before appearing on the show. Katherine Thomas has 2 current jobs as CEO at Bare Performance Nutrition and Co-Founder at MUSH Foods. Their proposal of creating healthy Mush Oatmeal sparked interest among the sharks, with Mark Cuban sealing the deal for $300,000. Continuing where shed left off, Ashley points out that common snacks such as yogurt, cereal and protein bars are completely laden with sugar and other processed garbage. Holding up what appears to be a pod in her hand, Kat states that that is why they had created Mush. How is the company doing nowadays? Sign up to have the intel delivered straight to your inbox. Our editors independently select these products. We praise God she is without pain and rejoicing with her loves in. Happy shopping! Big things start small. Lululemon Business Model: How Lululemon makes money? No need to heat, just eat! What is the difference between Mush Oatmeal and traditional oats? The brand has achieved a lot of success over the years and carters to the needs of millions of users every day. Ready-to-eat oats are different than traditional oatmeal in that they are never cooked. A post shared by MUSH READY TO EAT OATS (@mush). There are a lot of steps in between. This made Thompson curious as to the connection between what we eat and how we feel. [4] MUSH uses high pressure pasteurization (HPP) to extend the product's shelf-life.[1]. It's raw food. Apple Cinnamon, 12 Pack - 6oz Cups $60.00. With ready-to-eat oats that are wholesome, and then some. Yes. MUSH is the best brand to eat and have in your home at all times., I have been eating their overnight oats with my breakfast EVERY DAY for quite some timeyour future would be better with MUSH.. Pointing out that they need more money, he is willing to offer them $400,000 for 20% of the company. Ive thought to myself many times that *this* would be the week I start going to the grocery on the same day, once a week, with a carefully planned list of ingredients and come home to do my cooking and rationing. All rights reserved, Behind The Scenes Look: OVER $500,000 with One Affiliate, $300,000 for 10% + unlimited line of credit. In the end, they began to work on the project after moving to San Diego. The founders of Mush, Ashley Thompson and Kat Thomas of San Diego, California, pitched their packaged food business on Shark Tank in November 2017. The everyday work will get you where you want to go.. Refunds and reships are granted on a case-by-case basis, within 30 days of purchase. It is a refrigerated item with a deliciously creamy texture and outstanding nutritional value. As it is sugar-free, No cooking is required meal which automatically increases the customer market. Plus, because it's dairy and gluten free, its easy on most stomachs. Realizing how difficult it was to fuel themselves with genuinely healthy food on a day-to-day basis, they began to explore different options. After reaping positive feedback on taste and sales figures, the duo introduced Mush at Whole Foods Market, anticipating a whopping growth of $900,000 in 2018. Our purpose is to help people maximize their potential by creating ready-to-eat foods with clean and natural ingredients that empower them to live healthier lives. Dont think about that. Here are the reasons for its failure! Like we said: overnight oats have been popular for some time, but what makes MUSH stand out is that the work is done for youand most importantly, its done in a sustainable way and without any added or artificial preservatives, fillers, or flavors. The apple cinnamon has the nostalgic taste of oatmeal my grandmother used to make on the stovetop. Mush has a motive of changing the world, it gives proper digestion and safe living. They are also focusing on capturing the market over the products which includes high sugar solvent and garbage in it. If anything, it will probably take a while before we see them back on television. You just need the courage for the next best step. [1], On November 26th, 2017, Thompson and Thomas presented MUSH on the twelfth episode of the ninth season of ABCs Shark Tank. What Happened to Sand Cloud After Shark Tank? Kat and Ashley accepted Mark Cubans offer after Mark informed them about his successful investment in a cookie firm that generates more than $8 million in revenue. She began her career as a trading analyst, and like many others in finance, started each day with a run. single serve cup. Ready-to-eat overnight oats. serving cup you can grab on the go? Competitors of Mush have emerged and can also create a huge impact on its production and sales in the market. Eventually, they ran out of containers. She explained that most food products like protein bars, cereals, and yogurts contained excessive sugar. SAN DIEGO- MUSH Foods Inc., the makers of MUSH overnight-soaked oats, recently strengthened its senior leadership team with the hire of Laura Troiano, VP of sales, and Gary Hildebrand, director of finance.Both are newly created roles for the fast-growing snack and breakfast brand that is a consistent best-seller at Whole Foods Market nationwide, and is on track to more than quadruple its . Yes. She co-founded MUSH in 2015, a manufacturer of plant based overnight oats. I live in Basel . Instead of a 2-1 ratio of water to oats that most manufacturer's recommend, use a 1-1 ratio. Run, don't walk, and get yourself to Costcoquickly for a big new deal we just spotted. but not on the integral health of their own. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. The concept of overnight oats isn't novelit's been around for a while. The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company. As the sharks look on, Ashley reveals that they had started the company two years ago. The firm gradually experimented with the local farmers market in San Diego but expanded its reach to major chains like Whole Foods in 2018.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-leader-4','ezslot_16',177,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-leader-4-0'); After generating $120,000 in sales in 2017 and introducing their products at Whole Foods, Kat and Ashley approached the Shark Tank platform to bag a deal with some of the industrys biggest and most successful minds. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Today, MUSH is the leading brand in its category, powered by a small but mighty team of passionate individuals who love to help others feel, think, and do better. MUSH was launched by Ashley Thompson and Kat Thomas in 2015 in San Diego, California. No need to heat, just eat! The duo began their entrepreneur dream by offering Mush at the San Diegos farmer markets, garnering positive feedback. She quit her job and got to work. He is pursuing his BBA and being a curious mind loves learning new things. The container is recyclable and BPA-free. They introduced their products at Whole Foods Market, sparking their intentions to expand the business.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'wealthybyte_com-large-leaderboard-2','ezslot_21',171,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-leaderboard-2-0'); After receiving positive feedback from the farmer and Whole Foods markets, Kat and Ashley decided to expand their business. What should a failed startup founder do next? If youre not completely sold on every flavor, you can always go for a pack of one flavor. Check out Amazon Launchpad for the most amazing offers! Meet MUSH, a cold oatmeal brand and your new favorite ultra simple breakfast (or lunch, or dinner, or snackthere are no rules when it comes to oatmeal!). What happened to PatientBank? The fact that Costco has stocked the oats comes with a super big bonus: discounts! Read our Privacy Notice,Cookie Notice and Terms and Conditions. Walking into the tank, Ashley and Kat introduce themselves as the creator of Mush. The founders of Mush are Kat Thomas and Ashley Thompson. With that, more individuals have been able to enjoy the healthy snack nationwide. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50, If you have any questions or want to learn more about us, check out the FAQ below or write to us directly at hello@eatmush.com. You can also find the Mush on Whole grain, CVS, and 7-11 stores. The company has also been featured in a number of national media outlets, including Forbes and Food Network. However, they required financial assistance to reach global audiences, leading to their appearance on the popular Shark Tank platform. On a mission to combat Americas love affair with sugar, they let the sharks know that they are seeking a $300,000 investment for 10% of their company. You get one opportunity to make a first impression, so engage people, empathize, and share your story. With the Well+Good SHOP, our editors put their years of know-how to work in order to pick products (from skin care to self care and beyond) theyre betting youll love. Kat is a former athlete, a Duke Blue Devil, a foodie, and a craft coffee addict whose nurturing persona completely contradicts her love of extreme activities and adrenaline highs. Unfortunately, that might be a difficult wish as they had only just recently appeared on the show last fall. Various other family members suffered both physical and mental health issues. The founders of Mush are Kat Thomas and Ashley Thompson. They saw a gap in the availability of healthy foods that could be eaten on-the-go, so they joined forces to create MUSH. Crossfitter Noah Ohlsen has also endorsed the product, stating, "I have been eating their overnight oats with my breakfast EVERY DAY for quite some time your future would be better with MUSH" (both endorsements can be seen onMUSH's website). Ashley Thompson and Kat Thomas co-founded Mush Oatmeal in 2015. After receiving offers from both Rohan Oza and Mark Cuban, the founders decided to accept Cubans offer. Currently, on Facebook, Mush Foods has an average rating of 3.6-stars out of over 140 reviews. Its tough but fun to solve those kinds of problems, she says. Both of them were food lovers but wanted a healthy alternative as they researched that there were not many options to go for, especially for individuals who have a busy schedule. FIND MUSH IN THE REFRIGERATED SECTION | FREE SHIPPING ON ALL ORDERS OVER $50. She would be starving after her daily early morning run, but she could not find a quick, healthy breakfast option in the company kitchen. My life purpose is to help others achieve physical and mental wellbeing. Ashley and Kat Thomas appeared with a nutritious and healthy idea of Mush Oatmeal in the 12th episode of Shark Tank season 9. Mush Oatmeal generated $72,000 in the first year. In the past year alone, Thompson was able to triple MUSHs physical distribution, triple year-over-year revenue, and lower the price of her healthy, ready-made product to make it more affordable to consumers. Also, do check our Startup Resources section, and dont forget to join our weekly newsletter which contains pure startup and business wisdom and no bullshit!! Please sign up for our newsletter; we will announce when this exciting day arrives. Her oats are refrigerated and have no preservatives or artificial ingredients, so scaling was particularly difficult. Ready-to-eat overnight oats. We sold our first container of ready-to-eat oats at a farmer's market in August 2015. The consent submitted will only be used for data processing originating from this website. Heidi Ho: What Happened After Shark Tank? The resulting product is just as easy to digest as traditional oatmeal but is more nutrient dense. Thompson began selling handmade batches of naturally gluten-free, protein-rich, vegan overnight oats made with plant-based milk and sweetened only by dates for zero added sugar at farmers markets in San Diego. Furthermore, most of the foods available in the market contain high sugar and spices, which are unhealthy and promote different health conditions. [3], MUSH Overnight Oats are made by soaking oats in dairy-free nut milks (almond or coconut) blended with whole food ingredients. Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. Just as he finishes talking, Lori chimes in that he is genius at the food industry. With that, Lori tells them that she will be stepping out. After securing the deal, Mush has never looked back, increasing its product portfolio to cater to the requirements of online and offline stores.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'wealthybyte_com-large-mobile-banner-1','ezslot_9',178,'0','0'])};__ez_fad_position('div-gpt-ad-wealthybyte_com-large-mobile-banner-1-0'); The company valuation shot to $4.5 million from their initial $3 million figure during the Shark Tank pitch. Kat ended her proposal with a quote that the sharks should help the duo fight the number one enemy (sugar) and help distribute healthy and nutritious food globally. Ashleys sister had Type 1 diabetes, which sparked her intention to develop healthy food in her early days. This is great option if a whole pack of one flavor is a bit too much, but one or two flavors might not strike your fancy. Made with clean ingredients to give you natural energy. The list of its authors can be seen in its historicaland/or the page Edithistory:MUSH (Overnight Oats). Please see oursubscriptions pagefor more details. But why oatmeal? Ashley co-founded MUSH in 2015 with the conviction that easy, delicious, and nutritious food can elevate the world in powerful ways. Mush, if you are unaware, is oats that have been "soaked in plant based milk blended with real food" (per its packaging) and marketed as overnight oats. No heat pasteurization. Packaged in ready-to-eat pods, theyre the perfect choice for school, work, or travel. To their surprise, it eventually became a big hit. MUSH Indulgent Overnight Oatmeal Variety Pack, 5 OZ 24-Pack includes 6 Coffee, 6 Dark Chocolate, 6 Original, and 6 Vanilla Bean 37 $89.99 $ 89 . The coffee coconut and the vanilla bean pair nicely with my morning cup of coffee. Bare Performance Nutrition CEO Dec 2022 MUSH Foods Co-Founder 2015 Board and Advisor Roles Number of Current Board & Advisor Roles 2 Katherine Thomas holds 2 board and advisor roles as Investor at Vareto and Advisor at WOLACO. Want to find healthy, protein-packed MUSH overnight oats at a store near you? To follow up, Lori said Rohan is an expert in the food industry so shell not be giving any offer. Ajit is a writer from Vapi, who is a thorough researcher and likes researching startups and businesses. Two months after the "Shark Tank" episode appeared, MUSH was inundated with thousands of orders, and Thompson and Thomas pulled 10 consecutive all-nighters to get the orders out. In the year 2017, their sales were doubled, and made a profit of $120,000. Everything you need to know about your Pitch Deck? Our purpose is to help people maximize their potential by enabling them to feel, think, and do better. MUSH is sold in 6 oz. MUSH 8 years Co-Founder 2019 - Present4 years San Diego, California, United States Co-Founder | COO 2015 - 20194 years San Diego, California, United States Co-Owner Bump Coffee 2019 -. With further prompting from Rohan, she subsequently tells the sharks that they sell for $3.99 retail. Do Not Sell or Share My Personal Information. MUSH is an overnight oats product produced in Vista, California. We haven't cooked off the vitamins and minerals. In the end, they were featured in the twelfth episode of the ninth season, which aired on November 26, 2017. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Why Did TrustEgg Shutdown? Ready to ditch empty calories for fuller lives. MUSH sells single-serving overnight oats that are. The duo further elaborated on the health benefits of their product, stating that Mush is protein-rich, delectable, dairy-free, and ready to eat. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. While the taste and proposal of Kat and Ashley impressed the sharks, Robert and Lori backed out without offering any deals. According to @costco_doesitagain,the warehouse now offers eight-packs of the popular MUSH ready-to-eat oats. Solsource: What Happened After Shark Tank? As for what they have on the horizon, they plan on moving ahead with a few new products including a kid version of the oat snack called Mushkins, and a shmudie, which will essentially be a protein smoothie. ), every flavor is super tasty (oatmeal can sometimes be a bit bland, but every single variety of MUSH has a ton of flavor and the creamy texture makes it feel decadent). Define Bottle: What Happened After Shark Tank? Better outcomes in life begin with better food, which leads to improved health and wellness overall.. Elephant Pants: What Happened After Shark Tank? LOVE Shark Tank products just like we do? Revealing more about its ingredients, she says that they use Michigan-grown blueberries, which contribute to its bitter earthiness.. Beginning their pitch, Kat shares that the two of them had found it genuinely difficult to find healthy and convenient foods, after going into the workforce. The Coolest Breakfast. The company has grown rapidly from its early days when Ashley would sell small handmade batches at local farmers markets in San Diego. As a teenager, her older sister was diagnosed with Type 1 diabetes. And like we previously mentioned, oatmeal is an RD-favorite when it comes to heart-healthy foods. Disclaimer: All the information on this site is a personal opinion and NOT a substitute for professional advice. The company produces ready-to-eat, healthy, and delicious overnight oatmeal cups in a variety of flavors. Despite having a humble beginning, the vision and ideology of Kat and Ashley have propelled Mush to new heights, and appearing on Shark Tank was one of the significant steps for this growth. Mark encountered an investment that these girls wanted to change the world and offered his deal of $30,000 for 10% plus an unlimited line of credit, Barbara Corcoran offered the same. Who is the founder of Mush Oatmeal? Never heated. We do. Asked how they had come up with the mush thing together, Kat says that they were talking one day when the topic of healthy foods came up. I also love to have a banana along with my oatmeal. Since Rohan had expertise in the food industry, he pointed out that the retail price of $3.99 was too much for the product and asked Kat and Ashley to lower the cost. On the personal side, health issues forced MUSH co-founder Kat Thomas to step away from her role in the day-to-day operations of the business. Cuban not only provided the pair with a generous investment . On the other hand, Kat Thomas believed that health and wellness are the pillars of success, and without them, we have nothing. If you feel your experiencewarrants a refund or reship, please reach out to us. Each 6 oz serving of Coffee Coconut MUSH contains approximately 32 mg of caffeine. With further prompting from Robert, the founders state that they are set to make $900,000 in sales in 2018. Equal parts of oats and water will allow the oats to absorb all the liquid and be slightly al dente. Kat shared her experiences of not finding healthy foods during her regular job as most food products had high sugar levels. Mush started its journey in 2015 to provide a healthy and nutritious lifestyle, especially to busy individuals. According to Dallas Business Journal, MUSH was featured on Season 9 of "Shark Tank" in October 2016, with company founders Thomas and Thompson asking the Sharks for an investment of $300,000 for a 10% share in the company.

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